Artists unsure about where – or whether – their music is playing on television can rest a little easier. Thanks to a deal announced this week there will now be someone – or something – out there listening to their concerns and to broadcasts that feature their music.
The performers rights organization SESAC will now be using TuneSat, a New York based startup that uses audio fingerprinting technology to track occurrences of song titles, artists and clip lengths on television. Even today, monitoring song plays in broadcasts is still a largely manual process; with incorrectly filed cue sheets an all too common occurrence, TuneSat’s technology is a welcome and much needed innovation. The company website states that TuneSat technology can detect songs, even when buried under dialogue, sound effects, and voiceovers. TuneSat offers continuous scanning of 175 major TV stations in the US and Europe.
This partnership will undoubtedly improve the process of tracking music that plays on broadcast and cable networks, something that has long been nearly impossible to do accurately. SESAC is the first major performance rights organization to make a deal with TuneSat, but it would be little surprise if BMI and ASCAP followed suit.
TuneSat will continue to offer individual subscriptions to artists. Recording artist Art Munson details this service on his blog.