
When Andrew W.K. blasted into everybody’s consciousness with his big, dumb major label debut, I Get Wet, there were naysayers who complained that W.K.’s party-starting antics were a self-aware schtick.
But in this never-before-seen Deeper Dives clip, W.K. explains that the best way to create an honest image that speaks to fans is by being deeply, and intimately, self-aware. [click to continue…]

We know we spend a lot of time stressing the importance of certain non-musical things for musicians: social media, business savvy, touring logistics, etc.
But in this installment of Deeper Dives, Kaki King reminds us that the most important thing always has to be your music. [click to continue…]

After being mistakenly hailed as “The Best Band on Myspace” a few years ago, the Airborne Toxic Event suddenly had to make a very tough decision:
Would they sign with an indie record label, or a major one? [click to continue…]
By their own admission, the rock band duo known as We Are Scientists falls into a pretty vast middle category that so many musicians occupy: not tiny, not huge.
As such, they need to get creative when it comes to paying their bills, so we asked them about something that seems to come up more and more in the music world: licensing. [click to continue…]