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When Andrew W.K. blasted into everybody’s consciousness with his big, dumb major label debut, I Get Wet, there were naysayers who complained that W.K.’s party-starting antics were a self-aware schtick.

But in this never-before-seen Deeper Dives clip, W.K. explains that the best way to create an honest image that speaks to fans is by being deeply, and intimately, self-aware. [click to continue…]