[Editor's Note: The following is the first in a series of articles by Ryan Sweeney about getting a residency for your band]
A residency is a phenomenal opportunity to give fans something unique. Though they come in all shapes and sizes – three or four shows on consecutive nights, one show a week for several weeks; promoter pays a guarantee, venue gives you a percentage of the door – residencies are, at their heart, a chance to show off a new side of your music to current and potential fans.
These opportunities come with their own special challenges, though. A residency needs to be promoted differently, coordinated differently, and performed differently. Here’s a brief overview of the things you need to remember when angling to land a residency for your band: [click to continue…]
Mention South by Southwest to any band, and they will know exactly what you are talking about. Mention 
