A music video is a powerful promotional tool. It can help your band portray an image while reaching new markets and fans. There is much more to releasing a music video than just tossing it up on YouTube. Here are 8 points to remember when creating and releasing a music video.
Make a Big Deal – Bands spend hours, days, and weeks creating music videos. The same hard work and effort should be put in to promoting your music video. Spend time formulating a plan for the release of your video and how you will promote it. The key is remembering to put just as much work into promoting your video as you did into making it.
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A screenshot from Fredrik's album-length video for their third album, Flora
As you’ve no doubt noticed, video content is one of the most important aspects of any band’s promotional strategy. People consume a ton of music on YouTube, it’s a great way to extend your brand, and it can even become a pretty legitimate income stream if you play your cards right.
And now, thanks to YouTube, artists should maybe start thinking about a new video idea: the album-length music video. [click to continue…]
The accessibility of Youtube has ushered in an unprecedented level of focus on video content – both for bands and for fans.
For any artist that wants to maximize his impact online, it is essential to develop a video content strategy for YouTube that not only represents them well, but also helps their fan base connect and grow. The key to doing this is different for each artist, but here are some essential things to remember when crafting your own strategy.
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