Bloggers and journalists are usually excited about doing email interviews with musicians, until they get the responses back and realize that the sub-par answers barely communicate anything of interest, much less a useable article.
Don’t let this happen to you. [click to continue…]
A flyer for Wine From the Moon's branded residency, Strip Down at Uncommon Ground
[Editor's Note: This is part two of Ryan Sweeney's series about the merits of securing a residency for your band. We're posting them on his behalf because he's out in the sticks of Brazil with a band right now]
Curating a residency can be great for an artist’s career. If done correctly, it is a powerful promotion tool, a unique opportunity to build new relationships, and a strong way to grow a fan base. Here are 14 Do’s and Do Not’s to keep in mind when curating your residency. [click to continue…]
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Holcombe Waller, right, with band, in Loft 1011 at the Ace Hotel.
In the past couple of years, hotels have started to more fully embrace the role of music presenter: series like the Renaissance Hotel’s RLife Live and venues like the Maritime Hotel’s Hiro Ballroom offer guests access to big-name artists, while almost any hotel with a restaurant or a large-ish lobby offers exposure opportunities to the right kind of artist.
Recently, the chamber folk artist and composer Holcombe Waller has been showcasing his music in hotels in an even more exciting way: the bed-in. [click to continue…]
[Editor's Note: The following post is by Ryan Sweeney, who's currently recovering from a week up at NXNE with his artists]
My last article touched on the use of third party e-mail marketing systems like Mail Chimp and Constant Contact. These sites allow bands to track which e-mail subscribers open e-mails, click on their links, and forward content to other contacts.
Many e-mail marketing sites rate your subscribers based on this activity. For example, I use Mail Chimp, which gives all of my e-mail subscribers a ranking of 1 through 5, with 1 being the least active and 5 being the most active.
Different sites have different criteria for rating fans, and it is very important to understand what those ratings can mean. [click to continue…]
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Marketwire: Music and Radio
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