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Chicago band Paper Thick Walls seized an unorthodox performance opportunity.

I really enjoy it when bands and music companies use creative marketing campaigns.  Rather than trotting out the same old same old, just the right amount of innovation can really increase hype and help you reach a goal, whether that goal is selling tracks, tickets, posters, collecting e-mails, or anything else.

I’ve also noticed that the greatest opportunities for creativity are local, and as I am based out of Chicago, I’d like to highlight five examples of really cool campaigns I have seen over the past several months.  [click to continue…]