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How To Handle Yourself In A Media Interview

by Jem Bahaijoub on May 12, 2011 · 9 comments

To maximize on an interview opportunity for your band, you can and should prepare.

You’ve spent months planning, researching, distributing, networking, and pitching your latest record, and it’s finally landed you your first batch of media interviews. Congratulations!

But wait! Before you sit back and relax, you need to prepare. [click to continue…]

Put Your Videos On Brag!

by WAMM on May 3, 2011 · 11 comments

So you’ve just completed a music video for your band’s latest single. And now you’ve got to upload it where people can see it. Obviously, that means YouTube, it means Vimeo, maybe it means submitting to sites like Blank TV or Antville.

As of last month, it also means submitting to Brag. [click to continue…]

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How To Create a Killer Fan Newsletter

by Jem Bahaijoub on April 6, 2011 · 16 comments

If there is one aspect of your online marketing toolbox that you should never, ever neglect, it’s your fan newsletter.

Even though social networking sites have exploded in popularity, e-mail marketing is still one of the most effective marketing channels around. Having fans’ e-mail addresses (and zip codes when possible) gives you access to valuable data that you own (as opposed to relying on third party sites to store them), as well as permission to contact them directly.

In order to earn fan loyalty, however, it’s essential to have a strategy for your newsletter. Here are a handful of tips to help you on your way. [click to continue…]

The Morning Tabs – March 9

by WAMM on March 9, 2011 · 0 comments

The hump day’s Morning Tabs feature Sven Vath playing at your house, a look at how to record using your laptop, and another chapter in the success story that is Adele’s 2011.  [click to continue…]

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You Have to Network, But You Can’t Engage in “Networking”

January 27, 2011

The other day, How to Run a Band’s Seth Jackson ran an interview with Whiskey Tango about getting their music featured in a film. At the very bottom, Jackson posted a brief (but true) takeaway: they networked with friends that happened to be in the film biz.  So making friends seems to be the way [...]

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Best of 2010, Part Two: Innovative Online Marketing Strategies and Music Videos

December 14, 2010

Throughout the year, this site and others have pointed you in the direction of cool services, sites, videos, artists and companies that have made life better for independent artists. And a few weeks ago, we decided that it would make sense to pool all our colleagues’ thoughts and finds into one massive end of year [...]

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Reddit Wisdom: The Wackiest Show Promotion Tactics

November 29, 2010

Last night, some enterprising Reddit poster called Mastertone started a thread entitled “Whacked out promotional ideas that ACTUALLY get people to your shows” on the We Are the Music Makers sub-Reddit. Not 20 hours later, there are over 80 comments, many of them quite whacked out indeed. The most whacked out, after the jump:

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CMJ 2010 Wrap-Up: Miniboone Looks Down the Road

October 26, 2010

This past Saturday, CMJ 2010 drew to a close. As the showcases ended, the hangovers throbbed, and life resumed on Monday, all the bands that descended on New York to play gigs took stock of what they’d accomplished before thinking about their next steps. For Miniboone, a rising power pop quintet that’s now played CMJ twice, [...]

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