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Formulating An Effective YouTube Strategy

The accessibility of Youtube has ushered in an unprecedented level of focus on video content – both for bands and for fans. For any artist that wants to maximize his impact online, it is essential to develop a video content strategy for YouTube that not only represents them well, but also helps their fan base…

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Why Bands Need to Track Their Merch

Every time I attend a show, I check out what the bands are selling at the merchandise table. When I like a band enough to buy a record, usually I spend some time talking to the band members to get an idea of when the record was made, where they recorded, and so on. There…

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Interview: Discovr’s Dave McKinney On the Limits of Music App Popularity, And What Happens to Your Data

Yesterday, we posted the beginnings of an interview we conducted with Dave McKinney, the multi-talented founder of Jammbox and the creator of Discovr, a highly touted music discovery application available on the iPhone and the iPad. Today, we present its conclusion, which includes a conversation about the state of the digital music market, and what…

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SXSWi: A Brief History of Music Visualization

We were recently doing some research for an interview with Jammbox CEO Dave McKinney (watch this space for that!), when we stumbled across Finding Music with Pictures, a full-length video recording of a SXSWi presentation of the same name created by Paul Lamere. This is from his blog, and a superb example of why we…

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Marketing FAIL: EMI Australia’s Way Out Wars

Say what you will about the plight of major labels around the world. The launch of Way Out Wars offers incontrovertible proof that EMI has lost its freaking mind. Designed (we guess?) to sell music, Way Out Wars pits users against space chickens. You take the form of a spacecraft of some kind, while the…