As you might have noticed, we were at the New Music Seminar this past week, and we learned a lot. With the week drawing to a close, we thought we’d leave you with some more pearls of wisdom. These didn’t fit into our earlier coverage, but they’re also too good to leave in our notebooks.
In no particular order…
“Bands start out with concepts.” – Nile Rodgers
“Your brand is not the stuff you sell…your brand provides other with the opportunity and tools to spread your image.” – Liz Leahy, Section 101
“Susan Boyle was selling a story. Gaga was selling music.” – Eric Garland, on why Susan Boyle’s album sold so well
“If it takes over two clicks [for somebody to purchase your music], you are missing the vast majority of your audience.” – Jay Frank
“Present a comprehensive offer of how you can help the brand, not just how they can help you.” – Richard Yaffa, GroupM, on how to secure band-brand partnerships
“You cannot stress your babymama out, you cannot stress your girlfriend out, you cannot stress your mama out, saying ‘I’m a full-time musician,’ when you don’t have a fucking job.” – Vin Rock, on balancing your dreams with the reality of having to support yourself
“All the greatest records ever made were made by an army of people.” – Steve Van Zandt
“This whole idea of DIY is a bunch of crap. You need advisors. You need allies. You need help.” – Mike Doernberg, Reverb Nation
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