Marketing Fail: The Whitesnake Zinfandel

Whitesnake, VH1′s 85th best band of all time, is now selling a zinfandel.

Thanks to Dennis De La Montanya Wines, a vintner from Sonoma County, you can now enjoy this “bodacious, cheeky little wine” that, in Whitesnake founder David Coverdale’s estimation, is a perfect complement to “any and all grown-up friskiness and hot tub jollies.”

Obviously, bands partnering with alcohol brands isn’t anything new. And, we guess, if you’re looking to make a drink that goes well with something as cheesy as an evening of Whitesnake power ballads, you could do worse than wine.

But seriously, couldn’t they have gone with white? Getting red wine out of the carpet after you’ve accidentally spilled it while head banging? So not metal.

(via Classic Rock Magazine)

Tagged as: branding, fails, marketing, Whitesnake