Chris Bracco is currently the digital marketing coordinator at Intrigue Music, LLC, a boutique music management company in NYC. This post was originally published as a five-part series on his blog, Tight Mix, on June 10, 2010. You can download the entire series for free as a .pdf e-book here.
Music blogs have become an extremely effective medium for artists to garner positive, and sometimes career-changing exposure for musicians. Getting featured on a blog can cause significant boosts in music and ticket sales for an artist, and there are tens of thousands of new music blogs springing up each day. The potential reach for your music in the blogosphere is HUGE!
However, getting featured on blogs is a very meticulous and time-consuming process. Blog promotion can be frustrating at first, but if you are persistent and work hard at it, the benefits for your music career can be astronomical. As with anything, it’s important to have a plan before taking the leap.
When deciding to start a blog promotion campaign for your music, it is important to FIRST take a few minutes to really think hard about yourself, your music, and your fans. What makes your music so special, and different than everybody else’s? Bloggers will usually only feature music that is high quality, and that stands out from the rest of the pack.
Grab a pen, whip open a notebook, and jot down some defining words about you and your music, using the following categories:
- Personality
- Hometown
- Type of music (genres and subgenres) and lyrics (if any)
- Similar artists
- Lifestyle and interests
- Fan demographics (age, sex, location, etc.)
I decided to take a few minutes to write down some defining characteristics about my band, The Formatters, Here’s some of what I came up with:
What kinds of words did you come up with? Many of these words will become important keywords that you will use when searching for blogs to reach out to, so keep that list handy.
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