CATEGORY News

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The Ingredients In A Successful Press Release

In an age of direct to fan marketing, social networking and google searches, is the traditional press release relevant today? In a word, yes. Even though the public relations industry has changed, the press release still plays an important role in the publicity process. However, the elements of a successful press release have definitely evolved.…

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Five Examples of Innovative Local Music Marketing

I really enjoy it when bands and music companies use creative marketing campaigns. Rather than trotting out the same old same old, just the right amount of innovation can really increase hype and help you reach a goal, whether that goal is selling tracks, tickets, posters, collecting e-mails, or anything else. I’ve also noticed that…

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Create a Radio Show For Your Band With Spreaker

Everybody knows how important the medium of radio is to artists. Terrestrial radio is still one of the biggest drivers of record sales, digital radio platforms like Last.fm and Pandora are spreading like wildfire, and even Sirius/XM, which is finally profitable, makes a huge difference to the careers of artists everywhere. But what if your…

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Success Stories: The Coachella Conversations

This year, the Coachella Music and Arts Festival will take place for the 11th time, and as usual, the lineup is incredible, the Creators Project-facilitated installations and lights figure to be insane, and there has been a whole lot of promoting going on. On Twitter, on Facebook, and on the wires, Coachella is being pushed,…

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How To Create a Killer Fan Newsletter

If there is one aspect of your online marketing toolbox that you should never, ever neglect, it’s your fan newsletter. Even though social networking sites have exploded in popularity, e-mail marketing is still one of the most effective marketing channels around. Having fans’ e-mail addresses (and zip codes when possible) gives you access to valuable…