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Five Examples of Innovative Local Music Marketing

April 18, 2011

I really enjoy it when bands and music companies use creative marketing campaigns.  Rather than trotting out the same old same old, just the right amount of innovation can really increase hype and help you reach a goal, whether that goal is selling tracks, tickets, posters, collecting e-mails, or anything else. I’ve also noticed that [...]

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Take Your Time, Do It Right – Five Essential Steps to Self-Releasing a Record

April 11, 2011

Most bands put a lot into making their records. They spend tons of late nights in the studio, arguing over things like whether the snare should be louder or softer; they fuss over the creation of artwork, the selection of the packaging, the creation of the liner notes. Often, the entire process takes months. Despite [...]

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Why Bands Need to Track Their Merch

April 4, 2011

Every time I attend a show, I check out what the bands are selling at the merchandise table.  When I like a band enough to buy a record, usually I spend some time talking to the band members to get an idea of when the record was made, where they recorded, and so on. There [...]

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10 To Do’s Before, During, and After Every Gig

December 16, 2010

Every time a band has a gig, there are certain guidelines they should follow.  This checklist of 10 items will help bands ensure each show runs smoothly and is as successful as possible.

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The Advantage of Keeping It Local

December 7, 2010

If twenty or so independent bands are asked where they printed their CD’s, a good majority of them will say Disc Makers.  Ask the same bands how they get their record digitally distributed, and many will say CD Baby.  If you start asking about other product, such as posters, stickers, banners, and t-shirts, you will [...]

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Don’t Just Make New Fans; Keep Them

November 30, 2010

It goes without saying that the two most important ingredients a band needs to start building a strong fan base are great music and kick-ass live shows. But a third skill, knowing how to keep fans engaged, is almost equally important.

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Any Band Can (and Should) Get Sponsors

November 23, 2010

Over $1 billion is spent on sponsorships every year in the music world. As one might expect, most of that money goes to mega tours, huge music festivals, and to artists who have already found success.  But the subject of securing sponsorships comes up often in my work with independent bands, and the key to [...]

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Get Off Your Computer And Talk To Someone!

November 16, 2010

I have a new favorite YouTube video (see above), in which a guy named Peter Malkin sits in front of a camera, and in 4:46, mentions over 125 websites that bands are using to promote, market, and manage their music: “To expose your music to fans, go to these sites….to get your music distributed digitally, [...]

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