Electronic Press Kits (EPKs) come in all shapes and sized. There is a right way to make an EPK, and a wrong way. They can help a band obtain great shows, reviews, and press, but they can also take away opportunities if they are poorly constructed. Here are some surefire tips for making the perfect EPK.
Creation Options
There are several choices when creating an EPK. You can go through a third party company such as Sonic Bids or Reverb Nation to create your EPK. The upside to this route is many promoters and talent buyers know how to navigate through these widely used sites. They also allow for easy updates if you aren’t that web savvy.
The downside is pre-made EPKs are not unique and have certain limitations, whereas building your own EPK allows for full flexibility and creative control. It may cost a bit more to create an EPK from scratch, as you’ll likey need an experienced web designer, but it is often worth it.
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A music video is a powerful promotional tool. It can help your band portray an image while reaching new markets and fans. There is much more to releasing a music video than just tossing it up on YouTube. Here are 8 points to remember when creating and releasing a music video.
Make a Big Deal – Bands spend hours, days, and weeks creating music videos. The same hard work and effort should be put in to promoting your music video. Spend time formulating a plan for the release of your video and how you will promote it. The key is remembering to put just as much work into promoting your video as you did into making it.
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Mention South by Southwest to any band, and they will know exactly what you are talking about. Mention North by Northeast (a.k.a. NXNE), however, and you might get some puzzled looks.
But for a young band, if I had to pick between SXSW and NXNE, there is no doubt in my mind that I would skip the hoopla of Austin and head to Toronto. [click to continue…]
Bands like U.S. Royalty use free music to attract e-mail addresses. But what are you supposed to do with those e-mails?
As previously discussed, giving away access to content online is a great way to build up your e-mail list.
I’ve seen bands use MP3s, unreleased live footage, and even free concert tickets to do this, but whatever you decide to give away to your subscribers, the most important thing is what you do with those addresses after you have collected them. [click to continue…]
