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D.C. "folk-core" band Dreamscapes Project has given some thought to this question

“So what do you sound like?”

Almost every new artist will get asked this question at some point, and yet it is something that many artists resist thinking about. Those same artists will say things like “We do our own thing!” or “We don’t sound like anyone else,” or “We don’t want to be categorized.”

However, defining your sound is not about pigeon-holing or limiting your artistic freedom. As a new artist, identifying your genre and peer musicians is an important step in defining your brand. [click to continue…]

A good publicist is always on the lookout for unusual media opportunities for her clients.

There comes a time in every band’s career when they should hire a music publicist. We all know that the main aim of every publicity campaign is to generate as much media coverage as possible. But what else should you expect from him or her? [click to continue…]

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To maximize on an interview opportunity for your band, you can and should prepare.

You’ve spent months planning, researching, distributing, networking, and pitching your latest record, and it’s finally landed you your first batch of media interviews. Congratulations!

But wait! Before you sit back and relax, you need to prepare. [click to continue…]

In an age of direct to fan marketing, social networking and google searches, is the traditional press release relevant today? [click to continue…]

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How To Create a Killer Fan Newsletter

April 6, 2011

If there is one aspect of your online marketing toolbox that you should never, ever neglect, it’s your fan newsletter. Even though social networking sites have exploded in popularity, e-mail marketing is still one of the most effective marketing channels around. Having fans’ e-mail addresses (and zip codes when possible) gives you access to valuable data [...]

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