America’s largest TV provider, Comcast, has launched a new channel that’s got our attention. It’s called ARC, or the A&R Channel, and it is dedicated to getting unknown musicians’ videos into the 17 million homes that Comcast serves. How are the videos chosen?
ARC will rely on musicians to submit their own videos, and fans to vote for plays. Sort of like Total Request Live, except ARC will actually play the videos all the way through. Oh, and with a million times more variety. The channel will also feature original shows, interviews, and live events, so remember to check the music section of the “On Demand” channel if you subscribe to Comcast Cable television.